What knowledge or skill set should each position have?

Skill Set Community Manager:
Design Management, Photoshop, Text Editors, Power Point and Excel
 Excellent handling of written and oral communication
 Familiarity with web analytics and monitoring platforms
 Knowledge of measurement and response tools
 Familiarity with the administration of blogs, discussion forums, ratings, reviews.
 Management of environments both Mac and PC
Skill Set Social Media Strategist / Manager:
Knowledge of Marketing, Administration, Branding and content development
 Familiarity with the systems of web analytics, business analytics, and social metrics.
 Familiarity with the different systems of advertising campaigns and paid promotion of the different social media platforms
 Knowledge of the different systems of analysis of ROI, conversions and social media KPIs
 Knowledge of different techniques for the development of "Search Engine Marketing" and SEO strategies
 Knowledge of techniques or methodologies to guide investigations
 Handling Photoshop, Text Editors, Power Point and Excel
 Excellent handling of written and oral communication
 Knowledge of HTML, development of sites and blogs
As you will see, several knowledge is shared by both roles, but the focus is elsewhere. If you want to review some examples of Linkedin ads, here are these links:
Social Media Manager
Social Media Strategist

Community Manager
Digital Marketing Agencies in Lahore

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